Customer Relationship and Sales Management
Duration: 1-2 daysFormat: In-person or online, workshop format
An integrated training that starts with understanding customers by segment, running needs-analysis meetings and establishing contact cadence, then extends to pipeline discipline, visit planning, objection handling, closing and sales coaching. It combines the updated content of sales trainings delivered for years at TEB with real portfolio cases, role plays and customer-profitability reading.
Outcomes
- 01Segment-based customer approach and needs analysis
- 02Building contact plans and relationship cadence
- 03Opportunity management with pipeline discipline
- 04Objection handling and closing techniques
- 05Reading customer profitability and lifetime value
- 06Performance conversation and sales coaching practice
Target Audience
Sales and portfolio managers, relationship officers, branch/regional teams, B2B sales professionals